The Rotary Club of
Leominster
 
Chartered 1925
Meeting Minutes 11/18/2019
HOUSEKEEPING
  • Charlie called the meeting to order, Ruby  lead us in the Pledge and Rennie lead the Reflection
  • John S won the 50/50, but no Joker
  • The calendar raffle winners were Pauline Cormier (Claire) and Bill Beaulac (Dean)
  • NOTE - Our next meeting will be December 2nd
 
Membership Update
  • This week's membership video was about the Club Health Check
  • New members join but don't stay - last year, there were over 80K members, and now only 67K
  • The video encouraged clubs to send out a survey to help diagnose the issues
  • The survey covers 5 areas, and offers solutions and strategies
  • Charlie did send us a survey, but received only 6 responses
    • We should consider an official guest greeter
    • this could be a shared responsibility
    • we need an official attendance taker as well
    • Charlie will re-send the survey: PLEASE help out by completing it!
                
General Topics
  • Charlie showed us the 2 banners our club was awarded for Club Participation
  • The Bell Ringing sign up sheet was circulated. Just one open slot remains.
  • Breakfast for the Bands placemat ads are closed. We raised $8500 total from sponsors and ads!
  • Aroma Joe's is the coffee provider for the Breakfast                                                                 
  • Charlie will send out the Breakfast worker tasks and sign up sheet
  • Ruby will have the calendar proof this week
  • The Care Package project was completed last week with several Club members in attendance and helping out
  • The next Board meeting is Dec 9, and Charlie will send out the list of Board approved slate of officers
  • It was brought up that we may be moving our meeting venue, but Brady's is not open for lunches so is not a viable option
  • HOLD THE DATE! Our Club holiday party is Dec 11, at Brady's Restaurant
     
                       
  • Julie, Johnny, and Ruby reviewed the "newbies" findings 
    • One main finding is that we need a Project List complete with tasks so all club members can see the opportunities to get involved. John Tata has as project list that he will share. He mentioned "Idiot Cards" that he used to use in the service that took people step-by-step through getting the task done.
    • Regarding our Facebook page, Johnny will take over as admin so we can all see and post pictures, events, etc there
  • Frank will form a Task Force to review and put these and other suggestions into action
 
Upcoming Events
Breakfast for the Bands
Leominster High School Cafeteria
Nov 24, 2019
6:00 AM – 12:00 PM
 
No Meeting
Nov 25, 2019
 
View entire list
Speakers
Nov 25, 2019
We don't have a meeting after the Breakfast for the Bands Sunday
View entire list

WHY RESTAURANTS PLAY MUSIC WHILE YOU EAT

Research has found that restaurateurs in different food establishments can influence how long their customers stay, how much they eat and whether or not they come back for seconds, based on the music they play.

This research suggests that background  influences the amount of time and money spent by consumers. It helps reduce anxiety, improves mood and reduces stress associated with waiting. The study looks at the impact of the tempo and type of music being played in an eaterie and its effect on consumers. It has now tested four hypotheses.

The first is that appropriate music will improve restaurant footfalls/noise. The second is that slower music will increase the time people stay in a restaurant. The third is that customers will return if they enjoyed the music on their first visit. Finally, the music has to match the type o to have the most influence.

The study showed that Indian and Chinese restaurants prefer to play soft music, while  and Thai restaurants prefer hard rock, and this correlates with what consumers in those establishments expect. The study confirms the four hypotheses but also shows that a proportion of those eating in restaurants serving Indian food would prefer to hear rock music while they eat.

In summary, understanding the effects of music is particularly useful to service managers, as this element of the environment is relatively inexpensive and easy to control. The results from this study have wider implications for retail and service environment. The use of music is likely to be most effective when it integrates with other atmospheric elements in a holistic manner in order to convey a coherent message and consistent positioning strategy.

 

Russell Hampton
ClubRunner
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